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商品編號： 9-307-081 出版日期： 2006/12/18 作者姓名： McFarlan, F. Warren;Guoqing, Chen;Hengyuan, Zhu;Yang, Bin;Shih-ta Chen, Michael;Shun, Wai;Yang, Yan;Donovan, G.A. 商品類別： Finance 商品規格： 24p 再版日期： 2009/02/06 地域： China 產業： Banking and investment industry 個案年度： 2006 - 2006
商品敘述：
Founded in 1987, China Merchants Bank (CMB) is a pioneer in the use of technical innovation and IT as a competitive tool in the rapidly evolving Chinese banking sector. With a relatively small branch network when compared to its larger competitors, CMB uses an IT-driven strategy to introduce an "all-in-one" card, which integrates a suite of financial products to drive its personal banking business enabling CMB to be ranked 6th among China''s commercial banks and 2nd among the other national commercial banks in terms of total assets as of June 2006. Underlying its excellence in personal banking is CMB''s leadership in developing its credit card business. By April 2006, CMB had issued a total of over 5 million credit cards, capturing one-third of the Chinese credit card market. In September 2006, CMB''s IPO in Hong Kong fetched about $2.4 billion and, given deregulation in the banking sector in China, CMB''s President was presented with new challenges and opportunities concerning how such funds should be productively allocated to ensure CMB''s competitiveness.
涵蓋領域：
Consumer credit;IPOs
相關資料：
Case Teaching Note, (5-310-049), 3p, by F. Warren McFarlan
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